Over the past couple years I’ve been looking for a technology that brings new ways of thinking to the table. Makes you step back and think “WOW how are they doing that!”
One day I found what I was looking for. I stumbled upon a video of a building and on the side of the building something was moving in and out of the windows, like a ball of light. Almost like a ghost orb floating around. It seemed to defy gravity and the laws of physics.
What I was looking at was a motion video being projected on a wall of a building and the artist made the wall come to life by shining the projector on the wall and displaying a video that brings the wall to life.
The technology that the artist was using was 3D Mapping Projection or video mapping. Which is a relatively new field of technology, but it has roots dating back as far as 1960’s. When Disneyland released the Haunted Mansion ride that showed 3D head like objects and displayed 16mm film on the heads to give them a realistic look. To 1980’s when Michael Naimark from the MIT Media Lab tested with video mapping in a living rooms and having people interact with the objects on the walls.
The technique consists of projecting video images on buildings, façades, structures or nearly any kind of complex surface or 3D object to shatter the viewer’s perception of perspective. The projector allows bending and highlighting any shape, line or space. It creates astonishing optical illusions, a suggestive play of light and turns a physical object into something else by changing its perception of form …
Here are some videos showing mapping in different environments and applications
New Balance sneaker – Projection mapping – Behold Hayoung Jung
A promo thrown together by New Balance Sneakers shows how projection surfaces don’t have to be flat
NuFormer – 3D Video Mapping Projection on Buildings
This company is on the verge of some amazing installations, like 3D mapping w/ motion capture. Pretty innovative stuff
Klip Collective – Character 60s TV spot – Ultimate Home Makeover
Creating clean visuals of the structure of the house and showing how well color projection is at night. Clean and creative