You could say Basketball is one of the biggest spectator sports in America if not the world. Yet over the years the NBA has always tried to stay in the now. Trying to create new types of marketing and advertising to really get the crowd into the game. A problem that the teams are having is whether the court looks good enough and not giving off the dull appearance. Although this year I believe they are starting to head in the right direction to create a court that really intensifies the viewers experience in the crowd.
February 15th 2015
The NBA Allstar game kicked off with the floor going crazy
For more info on how this works: Projection